Obsessively apply ‘authentic’ Product & Agile principles to build products providing the best possible experience for everyone involved.
Mission: To utilise Product Thinking and Agile Ways of Working to increase happiness.

Are you spending your time wisely? Are your customers? Are you’re Users? Is your development team? Stakeholders? Support team? Sales team?… and on… and on… and on.
As time is undoubtedly the most precious of resources, we help build great products while treating people and their time with respect. Treating people as the end, not just ‘a means to an end’. Obsessed with value and positive outcomes. Sprinkled with a generous dose of joy! This is our focus.
How can we help? More coming soon on that. In the meantime, check out my Top 10 Reads or more About Me.
Recent Writings
Golf Life Lessons
Golf: the game that doubles as a life coach! Who knew swinging a club could teach us to tackle imposter syndrome and embrace small changes? Fore sure, practice makes perfect!
The Power of Discomfort: An Origin Story?
A transformative journey from complacency to embracing discomfort and entrepreneurship. Highlighting the importance of taking risks, shedding comfort, and pursuing personal growth amidst uncertainty, all while celebrating the absurdity of a company’s name.